South Florida Tech AssociationSouth Florida Tech Association

About South Florida Tech

Our Mission is to Build South Florida into a Tech Hub

The South Florida Tech Association is a non-profit 501(c)6 membership association building the software, engineering, digital, and information technology industry verticals in South Florida. Our purpose is fostering a community of technology, innovation, & creativity in South Florida.

As a regional trade association, South Florida Tech promotes industry growth by working with educational institutions, government entities, and business groups to support the goals of member companies. Our core focus is fixed on producing long-term economic impact by attracting new business, supporting startups, and building the talent pool.

With a scope of services that meets the needs of a wide range of industry professionals, from corporate CEO’s to freelancers, we believe in fostering the industry through a unified and holistic approach.

Our Values

Lead with Integrity & Positivity
Failure is Okay, if we Learn
Earn Respect, Build Trust
Make Choices Based on Data
Work Together to Breakdown Silos

Strategic Goals

1. Publish Industry Impact Report
2. Expand Our Events Program
3. Launch Regional Education Initiative
4. Grow Membership Base By 25%
5. Improve Member Engagement

Annual Report

Our Core Initiatives


Work with local education partners to develop the talent pool for local technology companies and startups.


Capitalize on our global reputation to build a brand drawing business, attracting talent, & producing startups.


Build a vibrant community of professionals and executives, while serving as their voice leaders throughout the county.

Our Industry Verticals

Software Development

Information Technology


Digital & Design


South Florida Tech is wholeheartedly committed to building a welcoming, collaborative, and inclusive community for all. We put inclusivity first, engage with others, are considerate to all, and don’t sell to people.

South Florida Tech Team

Joe Russo

President & CEO

Nikki Cabus

Vice President of Development

Monica Rojas

Member Engagement Specialist

Madison Cuellar

Education Specialist

Ronny Victor

Digital Specialist

Ally Costa

Talent Development Intern

Rich Andrews

Technical Consultant

Nancy Dahlberg

Contributing Writer

Gender Diversity

  • Male
  • Female

Ethnic Diversity

  • Caucasian
  • Hispanic
  • African American

Geographic Representation

  • Palm Beach
  • Broward
  • Miami-Dade
  • Treasure Coast